How I Handle The Chaos of Twitter

Unless you’re living in that cave in which my wife grew up (a little family humor), you’re aware that Twitter is the hottest thing on the planet and therefore the single greatest contributor to global warming at the moment. I’ve been using Twitter for a couple of months now and have come to a number of conclusions about it.

First, it’s an incredible time sink if you don’t take control of it quickly. Once you’re following a few hundred people, you could literally spend all day reading their tweets and get nothing else done. Unless you have nothing better to do with your time, that’s pretty obviously unproductive.

Second, the tweet-o-sphere is chaotic, to say the least. The word “twitter” is much more benign than the visual cacophony of tweets that come flying at you once your follower count starts to grow. I don’t care what anyone says, it’s not physically possible to follow a large number of people and A) read all their tweets and/or B) get anything else accomplished.

Third, Twitter is a marvelous source of information, if you can manage to filter out the wheat from the abundance of chaff. I’ve learned some useful things from tweeple and managed to do so without spending more than 20-30 minutes a day on Twitter.

After a fair amount of experimentation, I’ve come up with the following system that works pretty well for me. I use TweetDeck (http://www.tweetdeck.com) as my interface to Twitter. The Twitter website is a terrible user interface unless you sit there staring at it all day dealing with tweets as they come in. Its shortcomings are fertile ground for application developers, however, and there are a number of Twitter applications out there.

Admittedly, I haven’t tried most of them. So far, I’ve used TweetDeck and Seesmic Desktop. I simply don’t have time to use and evaluate the rest.

Seesmic Desktop (http://desktop.seesmic.com) shows promise. What I like about it is that it can handle multiple accounts simultaneously. I have several Twitter accounts for specific purposes and one “main” one, so it’s nice to be able to aggregate all my accounts in one place. Unfortunately, there are a number of problems with Seesmic Desktop that are annoying enough that I’ve given up on it for now. It’s still very much beta software, so hopefully, they’ll get it together eventually.

I’m using TweetDeck regularly. It took me a while to figure out how to configure it for the best results. My current configuration is based on this article, so I can’t take credit for coming up with this strategy all on my own.

Here’s what my current TweetDeck configuration looks like:

Note there are four columns. The column on the left is for all tweets from all those I follow. As you can imagine, that column fills up rather quickly!

The second column from the left contains tweets from those I have added to my one group. These are people I want to follow more closely.

The third column is a Search query. This is the key to keeping track of all my accounts. I have written the query to search for my main Twitter username: johnsawyer or any of the other of my accounts. This is accomplished by using the OR keyword. My query reads like this:

johnsawyer OR john_the_geek OR critterreiki OR rootsrocknblues

The results of this query include any tweets containing one or more of those user names. This includes tweets I make, re-tweets of any of my tweets, replies I make to other tweets and replies to my tweets. It would also include any arbitrary references to any of those user names in anyone else’s tweets.

The last column on the right is for Direct Messages to the account with which I’m currently logged in via TweetDeck (usually my main account).

You’re probably wondering why the screen shot shows three of the four columns empty. That is because I keep them empty to reduce the clutter. I leave the search column tweets because those are typically the ones I’m most interested in and may want to refer back to later. The other three columns are disposable.

I know this will likely bruise some egos, but the left column gets skimmed fairly quickly. I’m looking for pictures I haven’t seen before, or for keywords to jump out at me. If I don’t have time to get through the whole column (there are often several hundred tweets), I skim as far down as I can, then clear the entire column and let it start over.

If I find someone tweeting something interesting, I’ll add them to my group so that they show up in the second column. This is a small percentage of all the people I’m following, so I can keep up with them more easily. I can always remove people from the group is need be, and sometimes it needs be! The idea is to keep people in the group whose tweets are interesting and/or useful to me and remove those who aren’t. This column is read and cleared regularly after noting URLs or whatever other info I may find to be of value later on.

Again, the search column is never cleared, but it doesn’t tend to fill up that fast, either. I’m not one who tweets constantly, as many seem to do, so at any given moment there aren’t a zillion tweets out there containing my usernames.

Finally, the DM column is checked when TweetDeck starts up to see if there are any new DMs since the last session. If not, the column is cleared.

One other tool I use is TweetLater (http://tweetlater.com). I discovered TweetLater by way of a tweet that touted it as a way to eliminate many of the automated Direct Messages we get when we follow people. TweetLater can be configured to block any that come from its service (which is most of them, apparently). That alone is worth its weight in gold! I get far fewer DMs now that I’ve turned on that filter.

TweetLater has a number of other great features. The two I use regularly are the keyword reports and the auto-follow feature. The keyword reports are just that: reports of tweets containing specific keywords for the time since the previous report. This is very handy for keeping track of references to your username(s) and for references to topics in which you’re interested. These are automatically emailed to you at specified intervals.

The auto-follow feature saves me having to manually check out and follow (or not) anyone who follows me first. I’m very likely going to follow back most anyone who follows me, so I figure it takes less time for me to unfollow the few I find obnoxious than to manually visit the profiles of those who follow me. I don’t believe I can make an informed decision on whether to follow someone just from their profile, unless they’re obviously a mismatch. So far, few people have been an obvious mismatch.

Between TweetDeck and TweetLater, I find I can accomplish what I need to on Twitter in about 30 minutes a day. I’d be interested in other strategies you’ve used that worked for you. Please leave a comment about your favorite Twitter tool or strategy.

John The Geek